Two garden related stories made the news in recent weeks, and I think they are linked in some interesting ways. The first was garden centres blaming Monty Don for having to dump millions of unsold spring plants. His advice to wait for temperatures to rise before planting was seen to put gardeners off a spring spending spree, hence the ‘mass dumping’.
The second was the RHS warning of a horticultural skills gap as the industry fails to attract the next generation of experts required to prepare us for future plant-related challenges. They report that businesses already struggle to fill vacancies, whilst training for a garden career does not seem to be that appealing.
Both stories are revealing about how people in the UK perceive the work of gardening and how it is not seen to be a greatly skilled activity. As a potential career it seems somewhat dated and tarnished by images of hoary hands of the soil. Any tech-savy aspects of the industry are hidden. People don’t really understand what it means to be a horticulturalist, never mind value it as a skilled profession.
Meanwhile many who want a garden at home lack the skills to know when best to plant them, hence garden centres relying on selling plants to people who don’t know how to garden. It is a pleasant hobby or way to make a space look nice rather than something to take time to learn.
And yet, as both these stories also show this is big business. According to the RHS the horticultural industry is worth £9 billion to the UK economy annually. Amongst all the narratives of back to the land and counter-culture through gardening it is easy to forget its strong vein of consumerism. Russell Hitchings’ fascinating study of how people behave in garden centres shows how plants become commodities not living things.
It seems that this is one area of our ‘skills economy’ which could do with a little more championing.




